Call me Jo. I was born in the Philippines and have been living in New Zealand since I was eight, still finding my way in the world.
I’m passionate about design and illustration, with a strong interest in graphic design, brand identity, and typography. I’m always looking to grow, experiment, and challenge myself creatively, especially when a project has heart or tells a story.
There are three things I value; the freedom to create, opportunities to share and the love of my family. The day I heard my mom call me “the artist of the family” when I was just a toddler, was the day my story was forever changed. I’ve been creating ever since.
I live to share. I love telling stories to share my imagination and my experiences, I love creating with others to share the joy that comes from making something. I love creating in any form, because it gives me a chance to connect with the people around me.
IDEXX
Freelance Graphic Designer
Created external publications and print collateral with a strong focus on brand consistency and clear communication. Since 2023
ezyVet
Marketing Coordinator
Designed marketing assets and illustrations for global campaigns as part of the in-house marketing team. Since 2022.
Scouted
Freelance Brand Design
Developed a flexible brand identity for a film location scouting business, tailored to both creatives and property owners. 2024
KneesTVs
Freelance Brand Design
Designed a playful, retro-inspired brand for a small business renting vintage TVs for events and video production. 2025
Terra Nova
Freelance Brand Design
Designed a professional, minimalistic brand for a consulting business with a focus on helping veterinarians connect with the right technology. 2025
Auckland University of Technology
Bachelor of Design, majoring in communication design.
